Another nice tune with a great video.

Both this video and the one in the earlier post capture something of the change that seems to be happening in music video production, as more and more people make use of YouTube and Vimeo etc. Whether the video is created with a big budget or not, the principle seems to be to keep it simple. Make it look like something ordinary people could do, and the chances are they will have a crack at mimicking it and uploading their version, thereby increasing the popularity of the original.

Social media is the place where viral marketing is democratised. Your ‘product’ does well when ‘the people’ respond to it well. It changes the marketing game, and so far at least, I’m enjoying the results.