Looks like Microsoft are launching their next attempt to try and steal a slice of the search market from Google.

Quotes below are taken from the BBC’s Darren Waters.

Microsoft’s expensive experiment in search reflects the insatiable appetite of chief executive Steve Ballmer to take on Google.

I can say that Bing is very aesthetically pleasing, and that its design feels intuitive and practical. It groups together relevant information quite well and could improve on the paradigm of searching that we have all become used to.

There are some concerns, however. Microsoft decides which associated and relevant information it will show you – based, in part, on partnerships with local content providers.

This may well be the best related information; it may well not. Who decides, and on what basis?

ยป read more: Microsoft’s bada Bing (BBC)