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Powerful story telling, or cynical marketing?

Take a few minutes to watch this video (7:18) shown at Apple’s recent World Wide Developer Conference.

Though it may cause the more cynical amongst us to wince, it can’t be denied that this video demonstrates some pretty powerful story telling. Here are some questions to ponder; I’d love to hear your thoughts and reflections.

  1. How well do you think this video is pitched at the primary audience, and also to any secondary audiences?
  2. What creative devices are used to take the viewer on a journey?
  3. Is there one individual story you connect most with? Why?
  4. Overall how effective would you say this video is?