Powerful story telling, or cynical marketing?
Take a few minutes to watch this video (7:18) shown at Apple’s recent World Wide Developer Conference.
Though it may cause the more cynical amongst us to wince, it can’t be denied that this video demonstrates some pretty powerful story telling. Here are some questions to ponder; I’d love to hear your thoughts and reflections.
- How well do you think this video is pitched at the primary audience, and also to any secondary audiences?
- What creative devices are used to take the viewer on a journey?
- Is there one individual story you connect most with? Why?
- Overall how effective would you say this video is?
I work as Head of Global Communications for the International Fellowship of Evangelical Students (IFES), having previously worked with Compudava (now Endava) in Moldova, building web applications, and for Wesley Management, working with small businesses and charities. I have a passion to see intelligent application of digital technology to serve the Church and mission. Married to the lovely Ruth.